This story is part of, CNET’s guide on everything you need to know and how to make sure you get the best deal.
Last year’stook place in October, not July. This year, it’ll happen . But while the dates have changed, one thing hasn’t: The big sale will bring big discounts on Echo speakers and smart displays, Kindle e-readers, Fire TVs and streaming sticks, Ring home-security devices and more. That’s not Prime Day rumor; that’s Prime Day fact.
We know this based on Prime Days past, when Amazon rolled out some of the lowest prices of the year on Amazon-branded gear. Indeed, the only other time to find those kinds of discounts is Black Friday. We wouldn’t be surprised to see, for example, an Echo Show 5 for $45 (a $45 savings), an Echo smart speaker for $65 (a $35 savings) and a Fire HD 10 tablet for $100 (a $50 savings).
Prime Day also brings deals on other products from other companies: We often see significant price cuts on Apple Watches, Instant Pots, Bose headphones and Roku streamers. So if you’re thinking of buying items like these, you might want to sit tight.
Whatever happens, we’re continuing to closely track all the Prime Day dates and deals. For now, see below for more educated guesses about Prime Day 2021. And checkfor updates right from the horse’s mouth.
When is Amazon Prime Day 2021?
For one thing, it hasn’t been just “a day” for years. It will likely span several days, with a batch of early discounts leading up to the main event. As noted above, Prime Day typically occurs in early July — but this year it’s looking like June. The date isn’t set until Amazon makes it official.
What will be on sale during Amazon Prime Day 2021?
As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including:
Granted, that stuff goes on sale all the time — a recent Mother’s Day sale revealed close-to-Prime-Day savings on a lot of these devices — but the absolute lowest prices are usually reserved for Prime Day (and Black Friday).
We also typically see better-than-usual deals on things like Instant Pots, Apple AirPods, Bose headphones and Roku streamers. Make no mistake: This might be Amazon’s party, but plenty of other stores and sellers will be getting in on the action.
What Amazon Prime Day deals can I get right now?
We haven’t met. I’m Rick “The Cheapskate” Broida, and I sling deals all day, every day. You can check the Cheapskate page for the latest and greatest, sign up for the Cheapskate newsletter (see that “Sign Me Up” box just below), get deal texts sent right to your phone and so on.
You can also hit up Amazon’s Daily Deals page, where the retailer markets its limited-time and semi-permanent offers. Spoiler alert: Deal quality varies widely from day to day.
CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codes, eBay coupons, Samsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our .